What some may call the sustainable, or eco-friendly, packaging trend, is now becoming more of a movement. There is an evident cultural shift in consumer thinking, as consumers now expect companies to be socially and environmentally responsible.
In fact, according to a 2014 Nielsen study, 55% of consumers across 60 countries say they are willing to pay more for products and services from socially and environmentally conscious companies. And if your target consumer includes Millennials (ages 21-34), you’re in luck: 51% of those who said they’re willing to pay more for eco-friendly packaging fall within that generation.
Other Factors Consumers Consider
Although the value of environmentally-friendly packaging continues to increase, consumers agree the old standard of “function over form” still applies. Consumers look for packaging that is:
- Resealable
- Convenient
- Aesthetically pleasing
Tin Packaging Meets Consumer Desires
In many cases, durable tin-plated steel packaging fits the bill. Not only are tin containers functional, resealable, convenient and aesthetically pleasing, they are able to be reused and recycled. Tin packaging is becoming popular across many industries—from cosmetic and beauty supplies to candles, tea and cookies. Many chocolatiers are beginning to use more tin packaging for premium chocolates. Brands known for their tin packaging include Burt’s Bees, Altoids and The Great Wall Tea Co.
Made in the U.S.A.
Consumers may differ in their definition of “sustainable.” While sustainable may mean organic to some, it means locally sourced to others. Many consumers care about the origin of packaging materials. In that case, it’s important to look for tins that are made right here in the U.S.A. This creates a smaller carbon footprint to transport the materials to domestic manufacturers and consumers.
Buckeye Shapeform tins are domestically made and come in silver, gold and a large variety of shapes and sizes.
Browse the online catalog or contact Buckeye Shapeform to find the exact tin your product requires.